The brand was founded in 2018 by Vasu Mittal with a vision to gift extraordinary supplements to deliver the results people deserve. To respect their sweat equity.

Vasu recognised the need for authentic supplements in country when a counterfeit product was delivered to him one day, which he had ordered online. Later getting to know, 70% of the supplements sold in India are fake and unapproved. The incident ate his heart out but at the same time filled him with great desire to bring a change. The same made him unstoppable to create, refine and master.

And we were born.

We created every formulation step by step from scratch. Full transparency labelling, efficacious serving sizes, used only the cleanest ingredients verified to be both safe and effective. Our team spent months, if not years, perfecting the taste and testing formulations to ensure real results. We built everything with intention, never compromising on quality and effectiveness.  


This is more than an organisation.

More than a brand.

It's a community of like minded individuals where we push limits and Become The Change together. 

Welcome to the family.